My philosophy is simple:

Effective communication is an outside job.
And storytelling is the best way to work from the outside in.

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Clear communication and compelling copy begin with your target audiences in mind – whether those people are your potential customers or internal stakeholders.

In either scenario, you need their buy-in to be successful.​

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Over the course of my career, I've been a Big Five management consultant, a behavioral change manager, an instructional designer, and an internal corporate communications specialist.

I know from experience how to work from the outside in.
How to put the customer (whether internal or external) first.

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When you hire me as your copywriter or copy editor,
my mission will be to understand your stakeholders better than you do.

What makes them tick? 

Why they should care about what you have to say or sell?
What's in it for them?

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Then, I'll use tools like engaging headlines, story marketing, clear calls to action, and risk reversal strategies to strike a cord with them.

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To meet them where they are.

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To really resonate with their world view.

That way, I can match their needs, desires, and expectations
to your products or services.

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And you know what happens next, right?

Once they see and believe that what you're offering can help them – or in some way, shape, or form just make their lives a little bit better – well, folks, you've got yourself buy-in and, in the case of the external customers, a sale!